About Ian - Sales Trainer

Sales Trainer
Ian is a seasoned sales trainer with over 25 years of experience, dedicated to revolutionising the way teams approach selling. Renowned for his ability to transform traditional sales methods into empowering, value-driven conversations, Ian equips teams to close more deals without resorting to high-pressure or outdated tactics. His signature "Selling without sales" programme has helped countless organisations master the art of simplifying their message, communicating value, and confidently charging what their expertise is worth.
Ian’s expertise lies in addressing common challenges faced by sales teams, such as handling price objections, overcoming dead-end calls, and transforming "maybe"
responses into firm commitments. His approach focuses on empowering sales professionals to present their services as the obvious choice for clients, eliminating objections and fostering smarter buying decisions. Ian's practical and proven methods are designed to boost team confidence and elevate conversion rates, leading to
measurable business growth.
Ian’s passion for sales excellence is matched by his ability to inspire and guide others. Through his trusted framework, he has garnered glowing reviews and widespread
acclaim for his ability to help teams unlock their potential. By combining his wealth of knowledge with a people-first approach, Ian has become a sought-after expert in the
field of sales training, earning the trust of ambitious professionals and businesses alike.
Whether you’re looking to double your team’s conversion rate or transform your sales approach, Ian’s unique insights and training offer a refreshing and impactful
alternative to selling. His mission is simple: to empower sales teams to achieve extraordinary results by focusing on value, authenticity, and client success.