Lead Vantage: Terms and Conditions
Lead Vantage - AI-Powered Sales Engagement Platform
Operated by The Academy World
LEAD VANTAGE TERMS OF SERVICE
Last Updated: December 2025
1. DEFINITIONS AND INTERPRETATION
1.1 In these Terms of Service, unless the context otherwise requires:
"Agreement" means these Terms of Service together with any schedules, appendices, or supplementary terms referenced herein;
"Client" or "Customer" or "You" means the individual or legal entity that has registered for and uses the Services;
"Company" or "Lead Vantage" or "We" or "Us" means THE CONSULTANCY FOR BUSINESS SOLUTIONS LIMITED (Company Number: 14820561) trading as The Academy World, with registered office at 2 Church Close, Clapham Village, West Sussex, BN13 3XP;
"Content" means all data, information, text, files, documents, images, contact lists, campaign materials, templates, and other materials uploaded, created, or transmitted by the Customer through the Services;
"Data Protection Laws" means the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), and any other applicable data protection or privacy legislation;
"Effective Date" means the date upon which the Customer first accesses or uses the Services;
"Fees" means the subscription fees and any other charges payable by the Customer for the Services as set out in the applicable pricing schedule, exclusive of VAT;
"Personal Data" has the meaning given to it in Data Protection Laws;
"Services" means the Lead Vantage AI-powered sales engagement platform and all associated features, tools, integrations, and support services provided by the Company as described in these Terms;
"Subscription Period" means the monthly period for which the Customer subscribes to the Services, commencing on the date the Customer receives login credentials;
"Website" means all websites, applications, and platforms operated by the Company through which the Services are made available, including but not limited to https://www.theacademy.world and any associated domains.
1.2 References to "including" or "in particular" shall be construed as being by way of illustration or emphasis only and shall not limit the generality of any preceding words.
1.3 Headings are for convenience only and do not affect the interpretation of these Terms.
2. AGREEMENT TO TERMS
2.1 By registering for, accessing, or using the Services, the Customer agrees to be bound by these Terms of Service. If the Customer does not agree to these Terms, they must not use the Services.
2.2 These Terms constitute a legally binding agreement between the Customer and the Company. By continuing to use the Services, the Customer confirms their consent and agreement to be bound by the most recent version of these Terms.
2.3 The Company reserves the right, at its sole discretion, to revise, update, and change these Terms from time to time without prior notice. Any modifications will be effective immediately upon posting on the Website. The Customer's continued use of the Services following any such changes constitutes acceptance of the revised Terms.
2.4 Any new features that augment or enhance the current Services, including the release of new tools, features, or resources, shall be subject to these Terms.
3. PLATFORM INDEPENDENCE NOTICE
3.1 Lead Vantage is not affiliated with, endorsed by, or connected to LinkedIn Corporation, Meta Platforms, Salesforce, HubSpot, or any other third-party platform or service in any way. We are an independent software solution providing sales engagement and automation tools.
3.2 The Customer acknowledges and agrees that their use of the Services in connection with third-party platforms (including but not limited to LinkedIn, email service providers, and CRM systems) is subject to the terms of service and acceptable use policies of those third-party platforms. The Customer is solely responsible for ensuring their use of the Services complies with all applicable third-party terms.
4. SERVICE DESCRIPTION
4.1 Lead Vantage provides AI-powered sales engagement services through three subscription tiers:
CORE TIER (£249 per month plus VAT)
4.1.1 The Core tier includes:
(a) Multichannel outreach capabilities (email and LinkedIn);
(b) AI Magic Campaigns (available globally);
(c) AI Sentiment Detection (available globally);
(d) Data enrichment services (provided on a courtesy basis without guarantee of accuracy or completeness);
(e) API connections and CRM integrations including HubSpot (Customer responsible for any third-party development costs);
(f) Dedicated Success Manager support.
SCALE TIER (£299 per month plus VAT)
4.1.2 The Scale tier includes all Core tier features plus:
(a) Website visitor identification technology with geo-filtering (captures data from United States and Canada visitors only);
(b) Access to 26,000+ buyer intent signals;
(c) Automated outreach triggers based on website visitor activity;
(d) Voicemail drop functionality (available for United States and Canada recipients only);
(e) Real-time activity logging and tracking;
(f) Salesforce CRM synchronisation (Customer responsible for any third-party development costs).
ENTERPRISE TIER (£499 per month plus VAT)
4.1.3 The Enterprise tier includes all Scale tier features plus:
(a) AI Employee Agent functionality that provides automated responses to new LinkedIn connections and incoming messages;
(b) Automated Responsibility Toolkit;
(c) Customised LinkedIn post commenting tools;
(d) Full account visibility across team members;
(e) Advanced analytics and reporting capabilities;
(f) 24/7 platform monitoring.
4.2 Setup Fees:
(a) Core tier: £299 plus VAT (one-time setup fee);
(b) Scale tier: £299 plus VAT for new Customers; £199 plus VAT for upgrades from Core;
(c) Enterprise tier: £299 plus VAT for new Customers; £199 plus VAT for upgrades from Core or Scale.
4.3 All prices stated are exclusive of Value Added Tax (VAT). VAT will be charged at the prevailing rate and added to all invoices. The Company's VAT Registration number is GB440362426.
5. GEOGRAPHICAL SERVICE RESTRICTIONS
5.1 Website Visitor Identification (Scale and Enterprise tiers only):
(a) The website visitor identification feature utilises geo-filtering technology that exclusively captures and processes data from website visitors located in the United States and Canada;
(b) Customers installing the tracking pixel on websites serving global audiences acknowledge that the pixel will only collect data from visitors whose IP addresses indicate United States or Canada locations;
(c) The Customer is solely responsible for implementing and maintaining appropriate cookie consent mechanisms on their website in accordance with applicable laws including but not limited to UK GDPR and PECR;
(d) Lead Vantage provides the tracking pixel technology; the Customer is responsible for lawful deployment, cookie notice implementation, and obtaining necessary consents.
5.2 Voicemail Drop Feature (Scale and Enterprise tiers only):
(a) The voicemail drop functionality is available exclusively for telephone numbers located in the United States and Canada;
(b) The Customer acknowledges that voicemail drops to telephone numbers outside these jurisdictions will not function and no refunds or credits will be issued for unsuccessful attempts to use this feature outside the specified geographical area.
5.3 The Company reserves the right to modify geographical service availability upon fourteen (14) days' written notice to affected Customers.
6. ACCOUNT TERMS AND USER REQUIREMENTS
6.1 Eligibility and Registration:
(a) The Customer must be at least 18 years of age to register for and use the Services;
(b) The Customer must provide accurate, complete, and current information during registration, including but not limited to a valid email address, IP address, and any other information reasonably requested by the Company;
(c) The Company reserves the right to immediately terminate access to the Services upon discovery that information provided by the Customer is incomplete, inaccurate, or false.
6.2 Account Security:
(a) The Customer is solely responsible for maintaining the confidentiality of their account credentials (username and password);
(b) The Customer is fully responsible for all activities that occur under their account, whether or not authorised;
(c) The Customer agrees to immediately notify the Company of any unauthorised use of their account or any other breach of security at support@theacademy.world;
(d) The Company shall not be liable for any loss or damage arising from the Customer's failure to maintain account security.
6.3 Account Information:
(a) The Customer agrees to keep all account information accurate, complete, and up to date;
(b) Failure to maintain accurate contact information may result in the Customer not receiving important notices, updates, or communications regarding the Services or these Terms.
7. ACCEPTABLE USE AND PROHIBITED ACTIVITIES
7.1 The Customer agrees not to use the Services for any purpose that:
(a) Violates any applicable local, national, or international law, statute, ordinance, or regulation;
(b) Infringes upon or violates any intellectual property rights, privacy rights, or other rights of any third party;
(c) Constitutes harassment, defamation, fraud, or any other tortious or unlawful activity;
(d) Involves the transmission of "spam," unsolicited commercial communications, or communications in violation of the Privacy and Electronic Communications (EC Directive) Regulations 2003 or similar anti-spam legislation;
(e) Involves the collection, harvesting, or storage of personal information about other users without proper consent and lawful basis.
7.2 The Customer expressly agrees not to:
(a) Use any robot, spider, scraper, or other automated means to access the Services or extract data;
(b) Attempt to gain unauthorised access to any portion of the Services, other accounts, computer systems, or networks connected to the Services;
(c) Probe, scan, or test the vulnerability of the Services or any network connected to the Services;
(d) Breach, circumvent, or attempt to breach or circumvent any security or authentication measures;
(e) Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Services;
(f) Modify, adapt, translate, or create derivative works based on the Services;
(g) Resell, lease, sublicense, distribute, or otherwise commercially exploit the Services without express written consent from the Company;
(h) Remove, obscure, or alter any copyright notices, trademarks, or other proprietary rights notices;
(i) Use the Services to develop or operate a competing service;
(j) Interfere with or disrupt the integrity or performance of the Services or the data contained therein;
(k) Transmit any viruses, worms, malware, or any code of a destructive nature;
(l) Impersonate any person or entity or falsely state or otherwise misrepresent affiliation with any person or entity;
(m) Modify another website or platform so as to falsely imply that it is associated with, linked to, or partnered with Lead Vantage.
7.3 The Company reserves the right to investigate and take appropriate legal action against anyone who, in the Company's sole discretion, violates this Section 7, including but not limited to removing Content from the Services and terminating the account of such violators.
7.4 Verbal, physical, written, or other abuse (including threats of abuse or retribution) of any Company customer, employee, member, officer, or representative will result in immediate account termination and may result in legal action.
8. PAYMENT TERMS AND BILLING
8.1 Subscription Fees:
(a) All accounts are billed on a recurring monthly basis in advance of each Subscription Period;
(b) The subscription fee is calculated per user account and is based on the selected tier (Core, Scale, or Enterprise);
(c) Payment of the initial setup fee and first month's subscription fee is required before account activation and provision of login credentials;
(d) The Customer's billing date is determined by the nominal calendar day on which login credentials are first provided.
8.2 Automatic Renewal:
(a) Unless the Customer cancels their subscription in accordance with Section 9 (Cancellation and Termination), the subscription will automatically renew at the end of each Subscription Period;
(b) Automatic renewal will be for the same tier and at the then-current subscription rate unless the Customer modifies their subscription through the account management portal;
(c) The Company will charge the Customer's designated payment method on the billing date for each Subscription Period.
8.3 Payment Methods:
(a) The Customer must provide valid and current payment method details (credit card, debit card, or other authorised payment method);
(b) By providing payment method details, the Customer authorises the Company to charge all applicable fees to the designated payment method;
(c) The Customer is responsible for updating payment method information in the event of expiration, cancellation, or other change.
8.4 Value Added Tax:
(a) All fees stated are exclusive of VAT;
(b) VAT will be charged at the prevailing UK rate and will be clearly itemised on all invoices;
(c) The Customer is responsible for payment of all VAT charges;
(d) The Company's VAT registration number is GB440362426.
8.5 No Refunds:
(a) All fees paid are non-refundable;
(b) No refunds or credits will be granted for partially used Subscription Periods, unused Services, or unused features;
(c) No refunds will be issued for early termination of the subscription;
(d) Downgrading to a lower-tier subscription may result in loss of access to certain features but will not result in a refund for the current Subscription Period.
8.6 Third-Party Services and Additional Costs:
(a) Certain features of the Services may require third-party subscriptions, integrations, or services (including but not limited to CRM systems, email service providers, and data providers);
(b) Third-party subscriptions and services are not included in Lead Vantage subscription fees and must be procured and paid for directly by the Customer to the relevant third-party provider;
(c) The Customer is responsible for all costs associated with custom development, integration, or configuration of third-party systems;
(d) The Company is not responsible for the availability, functionality, or cost of any third-party services.
8.7 Non-Payment and Suspension:
(a) The Company reserves the right to suspend or terminate access to the Services immediately upon non-payment of any fees when due;
(b) Suspension or termination for non-payment does not relieve the Customer of the obligation to pay all outstanding fees;
(c) The Company may charge interest on overdue amounts at the rate of 4% above the Bank of England base rate from time to time in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
8.8 Taxes and Duties:
(a) All fees are exclusive of all taxes, levies, duties, or similar governmental assessments of any nature imposed by any jurisdiction (other than VAT which is addressed in Section 8.4);
(b) The Customer is responsible for payment of all such taxes, levies, duties, or assessments, except for taxes based on the Company's income.
9. CHANGES TO SERVICE FEES
9.1 The Company reserves the right to modify subscription fees, setup fees, or any other charges at any time.
9.2 The Company will provide the Customer with at least fourteen (14) days' advance written notice of any fee changes. Such notice may be provided by:
(a) Email to the Customer's registered email address; or
(b) Posting the updated fees on the Website at https://www.theacademy.world/leadvantage.
9.3 Fee changes will take effect at the start of the next Subscription Period following the notice period.
9.4 Existing account plans may not be automatically updated to reflect fee changes. The Company may, at its discretion, offer Customers the option to maintain their current pricing or migrate to updated fee structures.
9.5 If the Customer does not agree to a fee change, they may cancel their subscription in accordance with Section 10 (Cancellation and Termination) prior to the effective date of the fee change.
10. CANCELLATION AND TERMINATION
10.1 Cancellation by Customer:
(a) The Customer may cancel their subscription at any time by providing written notice to the Company at billing@theacademy.world;
(b) To avoid charges for the subsequent Subscription Period, the Customer must provide written cancellation notice at least thirty-one (31) days prior to their recurring billing date;
(c) Cancellation notices must be sent to billing@theacademy.world and must include the Customer's account details and confirmation of cancellation request.
10.2 Insufficient Cancellation Notice:
(a) If the Customer fails to provide thirty-one (31) days' written notice prior to the billing date, the subscription will automatically renew for another full Subscription Period at the applicable rate;
(b) Charges processed due to insufficient cancellation notice will not be refunded;
(c) For monthly subscriptions, insufficient notice will result in renewal for an additional one (1) month period;
(d) For annual subscriptions (if applicable), insufficient notice will result in renewal for an additional twelve (12) month period.
10.3 Termination by Company:
(a) The Company may suspend or terminate the Customer's access to the Services immediately, without prior notice, if:
(i) The Customer breaches any provision of these Terms;
(ii) The Customer fails to pay any fees when due;
(iii) The Customer engages in conduct that the Company, in its sole discretion, determines to be abusive, harmful, illegal, or in violation of third-party rights;
(iv) Required by law or regulatory authority;
(v) The Company determines that continued provision of Services would pose a security or legal risk;
(b) The Company reserves the right to refuse service to anyone for any lawful reason at any time;
(c) Termination for breach does not relieve the Customer of the obligation to pay all fees accrued prior to termination.
10.4 Effect of Termination:
(a) Upon termination or cancellation for any reason, the Customer's right to access and use the Services will immediately cease;
(b) All of the Customer's Content may be immediately and permanently deleted from the Services upon termination;
(c) The Customer acknowledges and agrees that once Content is deleted, it may not be recoverable;
(d) The Customer is solely responsible for exporting and backing up any Content prior to termination or cancellation;
(e) The Company has no obligation to maintain or provide access to Content following termination.
10.5 Survival:
(a) The following provisions shall survive termination or expiration of these Terms: Sections 8 (Payment Terms, to the extent of outstanding payments), 11 (Data Protection and Privacy), 12 (Intellectual Property Rights), 13 (Customer Responsibilities and Warranties), 14 (Disclaimers), 15 (Limitation of Liability), 16 (Indemnification), 18 (Confidentiality), and 20 (Governing Law and Dispute Resolution).
11. DATA PROTECTION AND PRIVACY
11.1 Roles and Responsibilities:
(a) For the purposes of Data Protection Laws, the Customer is the Data Controller and the Company is the Data Processor with respect to Personal Data processed through the Services;
(b) The Customer is solely responsible for determining the purposes and means of processing Personal Data through the Services;
(c) The Company processes Personal Data only on behalf of and in accordance with the Customer's documented instructions.
11.2 Customer Obligations as Data Controller:
(a) The Customer warrants and undertakes that:
(i) It has obtained all necessary consents, permissions, and lawful bases required under Data Protection Laws to collect, use, and process Personal Data through the Services;
(ii) It complies with all applicable provisions of UK GDPR, Data Protection Act 2018, and PECR;
(iii) It has implemented and maintains appropriate privacy notices and cookie consent mechanisms on any websites using Lead Vantage tracking technology;
(iv) It will not process any special categories of Personal Data (as defined in UK GDPR Article 9) or Personal Data relating to criminal convictions or offences through the Services without prior written agreement from the Company;
(v) It has a lawful basis under UK GDPR Article 6 for all outreach communications sent through the Services;
(vi) All email and social media outreach complies with PECR and applicable anti-spam legislation;
(vii) Recipients of communications sent through the Services have provided valid consent or the Customer has another lawful basis for contacting them.
11.3 Company Obligations as Data Processor:
(a) The Company shall:
(i) Process Personal Data only on documented instructions from the Customer unless required to do so by applicable law;
(ii) Ensure that persons authorised to process Personal Data are subject to appropriate confidentiality obligations;
(iii) Implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk;
(iv) Assist the Customer in responding to requests from data subjects exercising their rights under Data Protection Laws;
(v) Notify the Customer without undue delay upon becoming aware of a Personal Data breach affecting the Customer's data;
(vi) Delete or return all Personal Data to the Customer upon termination of Services, at the Customer's election;
(vii) Make available to the Customer such information as is necessary to demonstrate compliance with data processing obligations.
11.4 Sub-Processors:
(a) The Customer hereby provides general authorisation for the Company to engage third-party sub-processors as necessary to provide the Services;
(b) The Company shall ensure that any sub-processor is subject to data protection obligations substantially similar to those set out in this Agreement;
(c) The Company maintains a list of current sub-processors available upon request;
(d) The Company will provide reasonable notice to the Customer of any intended changes concerning the addition or replacement of sub-processors, providing the Customer an opportunity to object to such changes.
11.5 Data Subject Rights:
(a) The Customer is responsible for responding to requests from data subjects (including prospect contacts) exercising their rights under Data Protection Laws (rights of access, rectification, erasure, restriction, data portability, and objection);
(b) The Company will provide reasonable assistance to the Customer in fulfilling such requests, at the Customer's cost where such assistance requires significant effort or resources;
(c) If the Company receives a data subject request directly, it will refer the request to the Customer without undue delay.
11.6 Data Breach Notification:
(a) The Company will notify the Customer without undue delay, and in any event within seventy-two (72) hours, after becoming aware of any Personal Data breach that affects the Customer's Personal Data;
(b) Such notification will include available information about the breach, its likely consequences, and measures taken or proposed to address the breach;
(c) The Customer acknowledges that it remains responsible for notifying the Information Commissioner's Office (ICO) and affected data subjects as required by Data Protection Laws.
11.7 Data Retention and Deletion:
(a) The Company retains Personal Data only for as long as necessary to provide the Services to the Customer;
(b) Upon termination or cancellation, all Personal Data will be permanently deleted within thirty (30) days unless:
(i) The Customer has exported such data prior to termination; or
(ii) The Company is required to retain certain data by applicable law;
(c) The Customer is solely responsible for exporting any Personal Data it wishes to retain prior to termination.
11.8 International Data Transfers:
(a) The Company uses third-party hosting and service providers that may process Personal Data outside the United Kingdom;
(b) Where Personal Data is transferred to countries not recognised as providing adequate data protection under UK GDPR, the Company ensures appropriate safeguards are in place (such as Standard Contractual Clauses);
(c) Details of data processing locations and applicable safeguards are available upon request.
11.9 Privacy Policy:
(a) The Company's privacy practices are further detailed in the Lead Vantage Privacy Policy available at https://www.theacademy.world/Policies/privacy-policy;
(b) The Customer should review the Privacy Policy to understand how the Company processes Personal Data.
12. INTELLECTUAL PROPERTY RIGHTS
12.1 Company Intellectual Property:
(a) The Company retains all rights, title, and interest in and to:
(i) The Services, including all software, code, databases, algorithms, user interfaces, visual designs, layouts, and architecture;
(ii) All Lead Vantage trademarks, service marks, logos, trade names, and branding;
(iii) All documentation, training materials, and technical specifications related to the Services;
(iv) All improvements, enhancements, modifications, and derivative works of the foregoing;
(b) No rights in the Company's intellectual property are transferred to the Customer except as expressly set forth in these Terms;
(c) The Customer may not duplicate, copy, reuse, modify, or create derivative works of any portion of the Services without express written consent from the Company.
12.2 Customer Content Ownership:
(a) The Company claims no ownership or intellectual property rights over Content provided by the Customer to the Services;
(b) The Customer retains all rights, title, and interest in and to their Content, including:
(i) Contact lists and prospect databases;
(ii) Email templates and campaign materials;
(iii) Social media messaging and communications;
(iv) Custom integrations and configurations;
(v) Analytics data and reporting outputs;
(c) As between the Company and the Customer, the Customer is solely responsible for the accuracy, quality, legality, and intellectual property rights in their Content.
12.3 Limited Licence from Customer to Company:
(a) By uploading or providing Content to the Services, the Customer grants the Company a worldwide, non-exclusive, royalty-free licence to use, copy, store, transmit, display, and process such Content solely to the extent necessary to:
(i) Provide, maintain, and improve the Services;
(ii) Comply with applicable laws and legal obligations;
(iii) Enforce these Terms;
(b) This licence terminates when the Customer deletes Content from the Services or upon termination of the Customer's account, except where Content has been shared with or sent to third parties through the Services.
12.4 Aggregated and Anonymised Data:
(a) The Company may collect, use, and analyse aggregated and anonymised data derived from the Customer's use of the Services;
(b) Such aggregated and anonymised data does not identify the Customer or any individual and may be used by the Company to:
(i) Monitor and improve the performance and functionality of the Services;
(ii) Develop new features and services;
(iii) Conduct research and analytics;
(iv) Generate industry benchmarks and insights;
(c) The Company retains all rights in such aggregated and anonymised data.
12.5 Feedback and Suggestions:
(a) If the Customer provides any feedback, suggestions, recommendations, or ideas regarding the Services ("Feedback"), the Company shall have the right to use such Feedback without restriction or compensation to the Customer;
(b) The Customer hereby assigns to the Company all rights, title, and interest in any Feedback.
12.6 Third-Party Materials:
(a) The Services may contain or integrate with third-party software, content, or services;
(b) Such third-party materials are subject to the intellectual property rights and licence terms of their respective owners;
(c) The Company makes no representations or warranties regarding third-party materials.
13. CUSTOMER RESPONSIBILITIES AND WARRANTIES
13.1 The Customer represents, warrants, and covenants that:
(a) It has the legal capacity and authority to enter into these Terms;
(b) If entering into these Terms on behalf of an organisation, it has the authority to bind that organisation to these Terms;
(c) All information provided during registration and throughout use of the Services is accurate, complete, and current;
(d) Its use of the Services complies with all applicable laws, regulations, and third-party terms of service;
(e) It has obtained all necessary rights, licences, consents, and permissions required to use and process Content through the Services;
(f) Its Content does not infringe or violate any intellectual property rights, privacy rights, or other rights of any third party;
(g) Its use of the Services does not constitute unfair competition, defamation, harassment, or any other tortious or unlawful conduct;
(h) It will use the Services in a professional and ethical manner consistent with industry best practices;
(i) It will not use the Services to send spam, unsolicited commercial communications, or communications in violation of anti-spam laws;
(j) It has implemented appropriate security measures to protect account credentials and prevent unauthorised access.
13.2 Compliance with Laws and Regulations:
(a) The Customer is solely responsible for ensuring that its use of the Services complies with:
(i) UK GDPR and Data Protection Act 2018;
(ii) Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR);
(iii) Anti-spam and marketing communications legislation;
(iv) Competition and consumer protection laws;
(v) Intellectual property laws;
(vi) Industry-specific regulations applicable to the Customer's business;
(vii) Terms of service of third-party platforms (including LinkedIn, email providers, and CRM systems);
(b) The Company is not responsible for the Customer's compliance with any laws or regulations;
(c) The Customer acknowledges that sending unsolicited communications or processing Personal Data without appropriate legal basis may result in regulatory enforcement action and significant penalties.
13.3 LinkedIn and Social Media Compliance:
(a) The Customer acknowledges that LinkedIn and other social media platforms have their own terms of service, acceptable use policies, and automation restrictions;
(b) The Customer is solely responsible for ensuring that their use of Lead Vantage automation features complies with all applicable platform terms;
(c) The Company is not responsible for any consequences arising from the Customer's violation of third-party platform terms, including account restrictions, suspensions, or terminations;
(d) The Customer agrees to use automation features responsibly and within reasonable limits to avoid platform enforcement actions.
13.4 Email Deliverability and Sending Reputation:
(a) The Customer is solely responsible for:
(i) Maintaining email list hygiene and removing invalid or bounced email addresses;
(ii) Monitoring email deliverability rates and spam complaint rates;
(iii) Implementing appropriate email authentication (SPF, DKIM, DMARC);
(iv) Ensuring email content complies with anti-spam requirements;
(v) Managing their email sending reputation;
(b) The Company is not responsible for email deliverability issues, spam filtering, or blacklisting of the Customer's domain or IP addresses.
13.5 Website Visitor Identification Compliance:
(a) Customers using the website visitor identification feature are solely responsible for:
(i) Implementing legally compliant cookie consent mechanisms;
(ii) Providing clear and comprehensive privacy notices;
(iii) Allowing website visitors to opt out of tracking;
(iv) Complying with PECR cookie regulations;
(v) Ensuring tracking practices comply with Data Protection Laws;
(b) The Company provides the tracking technology; the Customer is responsible for lawful implementation and obtaining necessary consents.
14. DISCLAIMERS
14.1 Services Provided "As Is":
(a) THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED;
(b) THE COMPANY DOES NOT WARRANT THAT:
(i) THE SERVICES WILL MEET THE CUSTOMER'S SPECIFIC REQUIREMENTS OR EXPECTATIONS;
(ii) THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE;
(iii) THE RESULTS OBTAINED FROM USE OF THE SERVICES WILL BE ACCURATE, RELIABLE, OR EFFECTIVE;
(iv) THE QUALITY OF THE SERVICES WILL MEET THE CUSTOMER'S EXPECTATIONS;
(v) ANY ERRORS OR DEFECTS IN THE SERVICES WILL BE CORRECTED;
(vi) CALCULATIONS, ANALYTICS, OR PREDICTIONS GENERATED BY THE SERVICES ARE ACCURATE OR RELIABLE.
14.2 Disclaimer of Warranties:
(a) TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:
(i) IMPLIED WARRANTIES OF MERCHANTABILITY;
(ii) IMPLIED WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE;
(iii) IMPLIED WARRANTIES OF NON-INFRINGEMENT;
(iv) WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE;
(b) NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY THE CUSTOMER FROM THE COMPANY OR THROUGH THE SERVICES SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.
14.3 Data Enrichment Disclaimer:
(a) Data enrichment services are provided on a courtesy basis without guarantee of accuracy, completeness, currency, or reliability;
(b) The Company makes no representations or warranties regarding:
(i) The accuracy or correctness of enriched data;
(ii) The percentage of records that will be successfully enriched;
(iii) The availability of specific data fields;
(iv) The timeliness or currency of enriched data;
(c) The Customer is responsible for verifying enriched data and determining its suitability for the Customer's purposes.
14.4 AI and Automation Disclaimer:
(a) AI features (including AI Magic Campaigns, AI Sentiment Detection, and AI Employee Agent) utilise machine learning algorithms that may produce unpredictable or inaccurate results;
(b) The Company does not warrant the accuracy, appropriateness, or effectiveness of AI-generated content or automated actions;
(c) The Customer is solely responsible for reviewing, editing, and approving all AI-generated content before it is sent or published;
(d) The Customer acknowledges that AI features are provided as productivity tools and require human oversight and judgment.
14.5 Third-Party Services Disclaimer:
(a) The Company is not responsible for the availability, functionality, security, or compliance of any third-party services, platforms, or integrations;
(b) The Company makes no warranties regarding compatibility with third-party systems or the continued availability of integrations;
(c) Changes to third-party platforms (including API modifications, policy changes, or service discontinuation) may affect the functionality of the Services without liability to the Company.
14.6 Results and Performance Disclaimer:
(a) THE COMPANY DOES NOT GUARANTEE ANY SPECIFIC RESULTS FROM USE OF THE SERVICES, INCLUDING BUT NOT LIMITED TO:
(i) Lead generation volume or quality;
(ii) Response rates or engagement levels;
(iii) Revenue, sales, or business growth;
(iv) Return on investment;
(b) RESULTS MAY VARY SIGNIFICANTLY BASED ON MULTIPLE FACTORS INCLUDING INDUSTRY, TARGET AUDIENCE, MARKET CONDITIONS, CAMPAIGN STRATEGY, MESSAGE QUALITY, TIMING, AND PROPER IMPLEMENTATION;
(c) PAST PERFORMANCE, TESTIMONIALS, OR CASE STUDIES DO NOT GUARANTEE FUTURE RESULTS;
(d) SUCCESS WITH THE SERVICES DEPENDS ON PROPER IMPLEMENTATION, ONGOING OPTIMISATION, AND FACTORS OUTSIDE THE COMPANY'S CONTROL.
14.7 Professional Advice Disclaimer:
(a) The Services are designed for business purposes only and should not be construed as providing professional legal, financial, marketing, or strategic advice;
(b) The Company disclaims all responsibility for any business decisions made by the Customer based on analytics, recommendations, or insights provided by the Services;
(c) Customers should consult with appropriate professional advisors regarding legal compliance, business strategy, and risk management.
15. LIMITATION OF LIABILITY
15.1 Liability Cap:
(a) TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY'S TOTAL AGGREGATE LIABILITY FOR ANY AND ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTORY DUTY, OR OTHERWISE, SHALL NOT EXCEED THE AMOUNT OF FEES PAID BY THE CUSTOMER TO THE COMPANY IN THE MONTH IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO LIABILITY.
15.2 Exclusion of Consequential Damages:
(a) TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO:
(i) Loss of profits, revenue, or business opportunities;
(ii) Loss of goodwill or reputation;
(iii) Loss of data or information;
(iv) Cost of substitute services;
(v) Business interruption;
(vi) Loss of anticipated savings;
(vii) Wasted expenditure;
(viii) Damage to third-party relationships;
(b) THE ABOVE LIMITATIONS APPLY EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND REGARDLESS OF WHETHER ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE.
15.3 Legally Required Exceptions:
(a) Nothing in these Terms shall exclude or limit the Company's liability for:
(i) Death or personal injury caused by the Company's negligence;
(ii) Fraud or fraudulent misrepresentation;
(iii) Any other liability that cannot be excluded or limited under applicable UK law.
15.4 Basis of the Bargain:
(a) The Customer acknowledges and agrees that:
(i) The limitations and exclusions of liability set forth in this Section 15 are fundamental elements of the basis of the bargain between the parties;
(ii) The Company would not be able to provide the Services on an economically reasonable basis without such limitations;
(iii) The fees charged reflect the allocation of risk set forth in these Terms.
15.5 Force Majeure:
(a) The Company shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from events, circumstances, or causes beyond the Company's reasonable control, including but not limited to:
(i) Acts of God, natural disasters, pandemics, epidemics;
(ii) War, terrorism, civil unrest, riots, insurrection;
(iii) Government actions, embargoes, sanctions, legislation;
(iv) Internet, telecommunications, or power outages;
(iii) Third-party service failures (including hosting providers, data centres, API providers);
(iv) Strikes, labour disputes, shortages of materials;
(v) Cyberattacks, distributed denial of service attacks;
(b) During any force majeure event, the Company's obligations shall be suspended for the duration of such event.
16. INDEMNIFICATION
16.1 Customer Indemnification of Company:
(a) The Customer agrees to indemnify, defend, and hold harmless the Company, The Academy World, THE CONSULTANCY FOR BUSINESS SOLUTIONS LIMITED, and their respective affiliates, directors, officers, employees, agents, contractors, successors, and assigns (collectively, "Indemnified Parties") from and against any and all claims, demands, actions, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable legal fees and court costs) arising from or relating to:
(i) The Customer's use or misuse of the Services;
(ii) The Customer's violation of these Terms;
(iii) The Customer's violation of any applicable laws, regulations, or third-party rights;
(iv) Content provided by the Customer or transmitted through the Services;
(v) Communications sent by the Customer through the Services, including allegations of spam, harassment, defamation, or violation of privacy rights;
(vi) The Customer's failure to comply with Data Protection Laws, including claims brought by data subjects, supervisory authorities, or third parties;
(vii) The Customer's failure to obtain necessary consents, permissions, or legal bases for processing Personal Data or sending marketing communications;
(viii) The Customer's violation of third-party platform terms of service (including LinkedIn, email service providers, CRM systems);
(ix) Intellectual property infringement claims related to the Customer's Content;
(x) Claims that the Customer's use of the Services violates any law or infringes upon any third-party rights;
(xi) Negligent or wrongful acts or omissions by the Customer or the Customer's employees, contractors, or agents.
16.2 Indemnification Procedure:
(a) The Indemnified Parties will:
(i) Promptly notify the Customer in writing of any claim subject to indemnification;
(ii) Provide reasonable cooperation (at the Customer's expense) in the defence of such claim;
(iii) Allow the Customer to control the defence and settlement of such claim;
(b) The Customer shall not settle any claim in a manner that admits liability on behalf of or imposes obligations on the Indemnified Parties without the Company's prior written consent;
(c) Failure to provide prompt notice shall not relieve the Customer of indemnification obligations except to the extent the Customer is materially prejudiced by such delay.
16.3 Company's Right to Participate:
(a) The Company reserves the right, at its own expense, to participate in the defence of any claim subject to indemnification with counsel of its own choosing;
(b) The Company may assume exclusive control over the defence and settlement of any claim if the Customer fails to reasonably defend such claim.
17. TECHNICAL SUPPORT
17.1 Support Availability:
(a) Technical support is provided only to paying account holders with active subscriptions;
(b) Support is available via email at support@theacademy.world during normal business hours;
(c) The Company does not guarantee specific response times but will make reasonable efforts to address support requests in a timely manner;
(d) Support availability and response times may vary based on subscription tier.
17.2 Scope of Support:
(a) Technical support covers:
(i) Account access and login issues;
(ii) Core platform functionality and feature usage;
(iii) Basic troubleshooting and guidance;
(iv) Bug reporting and issue escalation;
(b) Technical support does not cover:
(i) Custom development or integration services;
(ii) Campaign strategy or marketing consultation;
(iii) Data migration or formatting services;
(iv) Third-party platform issues or integration debugging;
(v) Training beyond basic feature guidance.
17.3 Third-Party Dependencies:
(a) The Customer acknowledges that the Company uses third-party vendors and hosting partners to provide the hardware, software, networking, storage, and related technology required to operate the Services;
(b) The Company is not responsible for issues arising from third-party service failures, outages, or performance degradation.
18. CONFIDENTIALITY AND NON-DISCLOSURE
18.1 Definition of Confidential Information:
(a) "Confidential Information" means all non-public information disclosed by one party (the "Disclosing Party") to the other party (the "Receiving Party") that:
(i) Is designated as confidential at the time of disclosure; or
(ii) Should reasonably be understood to be confidential given the nature of the information and the circumstances of disclosure;
(b) Confidential Information includes, without limitation:
(i) Business operations, strategies, plans, and forecasts;
(ii) Customer lists, prospect data, and contact information;
(iii) Financial information, pricing, and commercial terms;
(iv) Technical information, software code, algorithms, and processes;
(v) Marketing strategies, campaigns, and materials;
(vi) Research, know-how, and trade secrets;
(vii) Information about potential acquisition targets, partnerships, or business opportunities;
(viii) Any information that might be of value to a competitor or that might cause economic loss or substantial embarrassment if disclosed.
18.2 Obligations:
(a) The Receiving Party agrees to:
(i) Maintain the confidentiality of all Confidential Information;
(ii) Not use Confidential Information except as necessary to perform obligations or exercise rights under these Terms;
(iii) Not disclose Confidential Information to any third party without the prior written consent of the Disclosing Party;
(iv) Protect Confidential Information using at least the same degree of care used to protect its own confidential information, but in no event less than reasonable care;
(v) Limit access to Confidential Information to employees and contractors who have a legitimate need to know and who are bound by confidentiality obligations at least as restrictive as those set forth herein.
18.3 Exceptions:
(a) Confidential Information does not include information that:
(i) Is or becomes publicly available through no breach of this Agreement;
(ii) Was rightfully in the Receiving Party's possession prior to disclosure by the Disclosing Party;
(iii) Is rightfully received by the Receiving Party from a third party without breach of confidentiality obligations;
(iv) Is independently developed by the Receiving Party without use of or reference to the Disclosing Party's Confidential Information;
(b) The Receiving Party may disclose Confidential Information if required by law, regulation, court order, or governmental authority, provided that:
(i) The Receiving Party provides the Disclosing Party with prompt written notice of such requirement (unless prohibited by law);
(ii) The Receiving Party cooperates with the Disclosing Party's efforts to seek a protective order or other appropriate remedy;
(iii) Disclosure is limited to the minimum extent required by the legal obligation.
18.4 Duration:
(a) The obligations set forth in this Section 18 shall survive termination or expiration of these Terms and shall continue for a period of five (5) years from the date of disclosure of the Confidential Information.
19. GENERAL PROVISIONS
19.1 Entire Agreement:
(a) These Terms of Service, together with the Lead Vantage Privacy Policy and any other referenced policies or schedules, constitute the entire agreement between the parties regarding the Services and supersede all prior or contemporaneous understandings, agreements, representations, and warranties, whether written or oral;
(b) Any prior versions of these Terms are hereby superseded and replaced in their entirety.
19.2 Amendments and Modifications:
(a) The Company reserves the right to modify these Terms at any time at its sole discretion;
(b) Material changes will be notified to Customers via email or by posting a notice on the Website;
(c) The Customer's continued use of the Services following notification of changes constitutes acceptance of the modified Terms;
(d) If the Customer does not agree to modified Terms, the Customer must immediately cease use of the Services and may cancel their subscription in accordance with Section 10.
19.3 Severability:
(a) If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable;
(b) If such modification is not possible, the invalid provision shall be severed from these Terms;
(c) The validity, legality, and enforceability of the remaining provisions shall not be affected or impaired.
19.4 Waiver:
(a) No waiver of any provision of these Terms shall be deemed or shall constitute a waiver of any other provision;
(b) No waiver shall be effective unless in writing and signed by the party against whom it is asserted;
(c) The failure of either party to enforce any provision of these Terms shall not constitute a waiver of that party's right to later enforce that provision or any other provision.
19.5 Assignment:
(a) The Customer may not assign, transfer, or delegate these Terms or any rights or obligations hereunder without the prior written consent of the Company;
(b) The Company may assign these Terms, in whole or in part, to any affiliate, subsidiary, successor, or purchaser of substantially all of its assets or business without the Customer's consent;
(c) Any attempted assignment in violation of this section shall be void;
(d) Subject to the foregoing, these Terms shall bind and inure to the benefit of the parties and their respective successors and permitted assigns.
19.6 Relationship of the Parties:
(a) The parties are independent contractors;
(b) These Terms do not create a partnership, joint venture, agency, employment, or franchise relationship;
(c) Neither party has the authority to bind the other or to incur obligations on the other's behalf without prior written consent.
19.7 Third-Party Beneficiaries:
(a) These Terms are for the sole benefit of the parties and their permitted successors and assigns;
(b) These Terms do not and are not intended to confer any rights or remedies upon any person or entity other than the parties;
(c) No third party shall have any right to enforce any provision of these Terms.
19.8 Notices and Communications:
(a) All legal notices, demands, or communications required or permitted under these Terms must be in writing and shall be deemed given:
(i) When delivered personally;
(ii) One business day after being sent by a reputable overnight courier service;
(iii) Three business days after being sent by registered or certified mail, return receipt requested;
(iv) When sent by email to the registered email address (provided that a confirmatory copy is sent by one of the other permitted methods);
(b) Notices to the Company shall be sent to:
THE CONSULTANCY FOR BUSINESS SOLUTIONS LIMITED
T/A The Academy World
2 Church Close
Clapham Village
West Sussex
BN13 3XP
United Kingdom
Email: support@theacademy.world
(c) Notices to the Customer shall be sent to the email address registered with the Customer's account;
(d) The Customer agrees to receive administrative and legal notices about the Services electronically via email or postal mail.
19.9 Headings:
(a) Section headings in these Terms are for convenience only and shall not affect the interpretation of these Terms.
19.10 Language:
(a) These Terms are drafted in the English language;
(b) If these Terms are translated into any other language, the English language version shall prevail in the event of any conflict or ambiguity
20. GOVERNING LAW AND DISPUTE RESOLUTION
20.1 Governing Law:
(a) These Terms and any disputes arising out of or related to these Terms or the Services shall be governed by and construed in accordance with the laws of England and Wales;
(b) The application of the United Nations Convention on Contracts for the International Sale of Goods (CISG) is expressly excluded.
20.2 Jurisdiction:
(a) The parties irrevocably submit to the exclusive jurisdiction of the courts of England and Wales for the determination of any disputes arising out of or in connection with these Terms;
(b) The Customer hereby waives any objection to venue in the courts of England and Wales, including any assertion of the doctrine of forum non conveniens or any similar doctrine.
20.3 Dispute Resolution Procedure:
(a) In the event of any dispute, controversy, or claim arising out of or relating to these Terms or the Services, the parties shall first attempt to resolve the matter through good faith negotiations;
(b) Either party may initiate negotiations by providing written notice to the other party describing the nature of the dispute;
(c) Senior representatives of each party shall meet (in person or via video conference) within fourteen (14) days of such notice to attempt to resolve the dispute;
(d) If the dispute is not resolved within thirty (30) days of the initial notice, either party may pursue other available remedies.
20.4 Arbitration:
(a) If the parties are unable to resolve a dispute through good faith negotiations as described in Section 20.3, either party may elect to submit the dispute to binding arbitration;
(b) Arbitration shall be conducted in accordance with the Arbitration Act 1996;
(c) The arbitration shall be conducted in England and Wales at a location mutually agreed by the parties or, failing agreement, as determined by the arbitrator;
(d) The arbitration shall be conducted by a single arbitrator mutually agreed upon by the parties or, failing agreement within fourteen (14) days, appointed in accordance with the rules of an appropriate arbitration institution;
(e) The arbitrator shall have no authority to:
(i) Add parties to the arbitration;
(ii) Vary or modify any provision of these Terms;
(iii) Award punitive or exemplary damages;
(iv) Certify a class or conduct class arbitration;
(f) The arbitrator shall be bound by the governing law specified in Section 20.1;
(g) Each party shall bear its own costs and legal fees;
(h) The arbitrator's fees and expenses shall be shared equally by the parties unless the arbitrator determines otherwise based on the outcome;
(i) The decision of the arbitrator shall be final and binding upon the parties;
(j) Judgment upon the award may be entered in any court having jurisdiction.
20.5 Exceptions to Arbitration:
(a) Notwithstanding Section 20.4, the Company may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights, trade secrets, or Confidential Information without first submitting to arbitration.
20.6 Waiver of Jury Trial:
(a) TO THE EXTENT PERMITTED BY APPLICABLE LAW, THE PARTIES HEREBY WAIVE ANY RIGHT TO TRIAL BY JURY IN ANY PROCEEDING ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES, WHETHER SOUNDING IN CONTRACT, TORT, OR OTHERWISE.
20.7 Class Action Waiver:
(a) TO THE EXTENT PERMITTED BY APPLICABLE LAW, ALL CLAIMS MUST BE BROUGHT IN THE PARTIES' INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, REPRESENTATIVE, MULTIPLE PLAINTIFF, OR SIMILAR PROCEEDING;
(b) THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS OR ENGAGE IN ANY CLASS ARBITRATION.
21. CONTACT INFORMATION
21.1 For questions, concerns, or notices regarding these Terms of Service, the Customer may contact the Company as follows:
THE CONSULTANCY FOR BUSINESS SOLUTIONS LIMITED
Trading as The Academy World
Registered Office:
2 Church Close
Clapham Village
West Sussex
BN13 3XP
United Kingdom
Company Number: 14820561
VAT Number: GB440362426
General Enquiries: support@theacademy.world
Billing Enquiries: billing@theacademy.world
Telephone: 07833 494495
Website: https://www.theacademy.world/leadvantage
21.2 Normal business hours are Monday to Friday, 9:00 AM to 5:00 PM GMT, excluding public holidays.
22. ACCEPTANCE OF TERMS
By registering for, accessing, or using the Lead Vantage Services, the Customer acknowledges that:
(a) They have read and understood these Terms of Service in their entirety;
(b) They agree to be bound by all provisions of these Terms;
(c) If acting on behalf of an organisation, they have the authority to bind that organisation to these Terms;
(d) They understand that violation of these Terms may result in immediate termination of their account and potential legal action.
These Terms of Service are effective as of the date the Customer first accesses or uses the Services.
END OF TERMS OF SERVICE
Version: December 2025
Last Updated: December 2025
© 2025 THE CONSULTANCY FOR BUSINESS SOLUTIONS LIMITED trading as The Academy World. All rights reserved.
