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About Sandi - Business Strategy Specialist

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Business Consultant and Coach

Sandy Goddard is a highly experienced business consultant and coach, dedicated to helping owner-managed businesses achieve sustainable growth and long-term success. With a career spanning marketing, branding, and business strategy, Sandi brings a wealth of expertise to businesses across various industries.

Starting her career in video production and PR before moving into marketing and brand management, Sandi worked with major corporate clients in travel, tourism, hospitality, and finance. However, her passion for working directly with business owners was sparked when she helped a commercial laundry transform its operations. Since then, she has focused on medium-sized businesses, helping them align their goals, values, and leadership strategies for better business performance.


Sandi specialises in values-driven leadership, ensuring that businesses not only set goals but also build strong workplace cultures that foster employee engagement and customer loyalty. She works closely with businesses to define their vision and mission, develop clear strategies, and create thriving, ethical workplaces.


Whether you're looking to scale, improve team alignment, or prepare for a successful exit, Sandi’s strategic insights and hands-on approach will help you navigate every stage of business growth.


Connect with Sandi
 to discover how she can help your business reach its full potential.

The Power of Values in Business: Aligning Goals for Success

    Are your business values aligned with your goals? In this insightful episode of Meet the Expert, host Andrew Kirkley sits down with Sandi Goddard, a seasoned business consultant and coach, to explore the critical role of values in business success.

    What You’ll Learn:

    Why values matter – How aligning your company’s values with employees and clients fosters trust, engagement, and long-term success.
    Top-down vs bottom-up approaches – Why imposing values from leadership often fails and how to build a culture that resonates with your team.
    Vision and mission statements – How to craft a powerful vision that drives business growth.
    The impact of company culture – Real-world examples of businesses thriving (or struggling) due to their approach to values.

    Who Should Listen:

    🔹 Business owners & entrepreneurs looking to create a strong, value-driven company culture.
    🔹 Leaders & managers wanting to improve team engagement and performance.
    🔹 Startups & SMEs aiming to attract the right customers and employees through authenticity and trust.

    If you’re looking for actionable insights on how to build a business that thrives on shared values and clear goals, this episode is a must-listen!

    🎧 Listen now and take the first step towards a more aligned and successful business..