About Sandi - Business Strategy Specialist
About Sandi - Business Strategy Specialist

Business Consultant and Coach
Sandy Goddard is a highly experienced business consultant and coach, dedicated to helping owner-managed businesses achieve sustainable growth and long-term success. With a career spanning marketing, branding, and business strategy, Sandi brings a wealth of expertise to businesses across various industries.
Starting her career in video production and PR before moving into marketing and brand management, Sandi worked with major corporate clients in travel, tourism, hospitality, and finance. However, her passion for working directly with business owners was sparked when she helped a commercial laundry transform its operations. Since then, she has focused on medium-sized businesses, helping them align their goals, values, and leadership strategies for better business performance.
Sandi specialises in values-driven leadership, ensuring that businesses not only set goals but also build strong workplace cultures that foster employee engagement and customer loyalty. She works closely with businesses to define their vision and mission, develop clear strategies, and create thriving, ethical workplaces.
Whether you're looking to scale, improve team alignment, or prepare for a successful exit, Sandi’s strategic insights and hands-on approach will help you navigate every stage of business growth.
Connect with Sandi to discover how she can help your business reach its full potential.